In 2007, Kelloggs had annual sales of $11 billion USD and after seeing one of the Special K Challenge commercials I decided I would check out their website. The Special K Challenge walks you through what you should be eating during the day and even designs a plan for you based on a series of questions. You answer about 7 questions such as why are you doing the Special K challenge. You also get an opportunity to select the type of Kelloggs cereals, bars and protein waters you like.
At the end of the questionnaire, Kelloggs gives you a two week plan of what you should be eating. Now, I am not a dietician but when I saw that on the plan for your lunch you should be eating a strawberry protein meal bar I was disappointed. I am not saying you should not eat protein bars but I think at lunch you should be eating food such as a turkey sandwich and vegetable soup or what about a veggie burger and salad. My bottom line is… eat food, real food.
In addition to a “personalized meal plan” there are even Yahoo groups to help support your weight loss. They have member spotlights that allow you to find a Special K Challenge buddy. From a support perspective I think that is fantastic. Any additional support a person can get to help him or her achieve weight loss is great. Where I think the site is lacking is on the fitness component of the Special K Challenge. There is an opportunity to get a free workout DVD if you send in five Special K stamps. That is it. For a company that makes in excess of 11 billion could you not have put in more exercises or partnered with a gym to help your readers achieve their goals.
The Special K Challenge is to be commended for a step in the right direction to assisting their customers in their quest to lost weight. However, if you are really serious about losing weight, you do not need this challenge. All you need is the determination to exercise more and eat less.
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